PAUL PLIZGA

DIGITAL MARKETING SPECIALIST

Scope My Resume

About Me

As an MBA graduate with a keen eye for evidence-based decision making, I thrive at the intersection of analytical rigor and creative marketing. My passion lies in leveraging cutting-edge digital strategies from AI-powered content optimization and image generation to targeted social media campaigns to drive significant growth. With a proven track record of increasing net sales by 144% and a deep understanding of platforms like Facebook, TikTok, and Snapchat Ad Managers, I am poised to deliver impactful marketing initiatives in dynamic environments. Fluent in both English and Polish, I bring a global perspective and a versatile skill set to every challenge.

Experience

Digital Marketing Intern

Psycray Corp | Chicago, IL | April 2024 - Present

  • Managed social media brand voice through Hootsuite, and executed LinkedIn outreach campaigns utilizing Prosp.ai and GetSales.io to expand connections and enhance engagement.
  • Developed and SEO optimized WordPress content with NEURONwriter and WriteSeed, significantly improving on-page engagement.
  • Leveraged Gemini AI, NotebookLM, and other LLMs for comprehensive research, campaign validation, and daily workflow support, additionally creating marketing visuals with AI image generation tools.
  • Cultivated robust proficiency in content strategy, SEO, and contemporary digital marketing instruments.

Business Travel Consultant

CWT | Rzeszów, Poland | February 2023 - December 2023

  • Assisted corporate clients with air reservations, hotel accommodations, car rentals, and train bookings.
  • Used various computerized reservation systems and other tools to create complex, multi-leg itineraries.
  • Served as the main point of contact during travel in case of flight cancellations, flight delays, personal change requests, etc.
  • Contacted travel vendors regarding any direct issues and constantly had to stay updated with travel industry trends and client policies.

Social Media Marketing Manager

My Customer Heart | Elk Grove Village, IL | December 2020 - August 2022

  • Invented, edited, and published all advertisements to promote and share on all relevant company social media channels.
  • Managed Facebook Ads Manager. Introduced, developed, and managed new social media platforms for the company using TikTok Ads Manager and Snapchat Ads Manager.
  • Analyzed and monitored creative and ad set performance daily, such as daily budgets, CPC, CPA, ER, ROAS, CVR, etc.
  • Helped increase net sales by 144% from approximately $900,000 (2020) to approximately $2.2 million (2021).
  • Communicated with approximately 10 influencers and other sponsors monthly and communicated with Talent agencies and photographers on a biannual basis.
  • Assisted with SEO optimization and keyword research. Completed approximately 2-3 courses monthly to stay up-to-date with app updates and marketing trends.

Customer Service Representative

My Customer Heart | Elk Grove Village, IL | May 2020 - November 2020

  • Communicated with approximately 50 customers using the company support email daily.
  • Developed a standard operating procedure to maximize response time, which the company permanently adopted.
  • Communicated with UPS headquarters for any damaged and/or missing items, completed UPS claims for customers weekly, and assisted with disputing company chargebacks for fraudulent orders biweekly.

Project Coordinator Intern

Great Plains LIFE Foundation | Normal, IL | June 2019 - August 2019

  • Contacted and recruited support from over 150 sponsors alongside three fellow interns, successfully raising over $75,000 for a summer fundraiser.
  • Managed the organization's website and social media presence.
  • Developed diverse print materials, including letters, programs, flyers, brochures, and posters.
  • Assisted foundation sponsors, donors, and event participants, taking initiative in sponsor recruitment efforts.

Skills & Qualifications

Technical Skills:

  • Ad Manager Tools (Facebook, TikTok, Snapchat)
  • Microsoft Suite (Word, PowerPoint, Excel)
  • Adobe Creative Suite (Photoshop, Premiere)
  • SEO & Content Tools (NEURONwriter, WordPress)

Certifications:

  • Artificial Intelligence Fundamentals - IBM
  • Explore AI Basics - Microsoft
  • Fundamental AI Concepts - Microsoft
  • Cybersecurity Threats & Mitigations - Microsoft
  • Introduction to Python - DataCamp

Languages:

  • English: Native
  • Polish: Fluent

Get In Touch

I'm always open to new opportunities and collaborations. Feel free to reach out!